
Bon Giorno Signore Castelli,
Greetings
from A.K.U.S.A.. We are a two-man art collaborative who are
writing you to confront an important issue:
The glory days. Think back when
Lichtenstein, Johns, Warhol and the gang were just pups suckling on the teat of
art school. Sure, they were good
artists, but it was you Signore, who had the vision to show them. However, a dealer's work is never done. God put you on this planet to create more
then just one or two art movements.
Now
I want you to take a step back and think about that evil Mary Boone. She followed a similar path twenty years
later and now she is sitting up on 57th St. next to Tiffany's, resting on her
laurels, watching time pass her by. You
don't want to go out like that. And
that's why we're here to offer you a new look.
A logo. One that has humor yet
dignity. A logo truly be-fitting a man
of your stature. The Lion is the king
of the jungle and you are truly king of this crazy, mixed up art jungle. But some lions require a little extra courage,
like in The Wizard of Oz. So gather up
your courage and just say, "Yes, I will buy the rights to this new
look. I will buy print-ready film of
the enclosed logo for a mere $1,000.00.
And while you're at it, A.K.U.S.A., Send me your slides. After all a hungry lion requires fresh
blood. He has to remind the other
animals who is really king."
Please respond by January 1, 1998.
Grazzi.
Dutifully yours,
A.K.U.S.A.